You have had the great idea, invested the capital to start a business in the Midi. Now the challenge is to win customers in an affordable way. The marketing and communication side of small and medium businesses is always the most fraught, yet most crucial, part of any launch. Where to advertise, what to say, when to say it, how to get press coverage, what to do about the internet, designing brochures, getting the best out of the local Syndicat d'Initiative, CCI, Chambre de Metiers.

It can all seem over whelming, especially when you are working all hours to get started and keep afloat.

In reality, of course, you know most of what you need to do. You will have already discussed many times where your target audience is, what they want, and what you need to say to win them over.

What we can do for you is ensure that the materials you produce are superb, that they are distributed to exactly your potential customers, that your advertising works well at minimum cost, that your website is well designed for driving business to you. That you have a way to turn one time customers into regular clients.

We are not an advertising or PR agency, but your partners in building a successful business and life in the Midi.

Our aim is to help small businesses,active in the tourist and service industries aimed at expatriates and visitors establish a strong client base throughout the year. Our services include.

• Devising a Public relations strategy, writing press releases, delivering and following through relations with the press, TV and radio.
• Production of marketing material, brochures, leaflets, websites design and maintenance
• Advertising, working out the most cost effective strategy to win new customers. Copy writing, Logo design, media buying.
• Customer Relationship Management- building a programme for getting the most out of your customers and staying in touch with old customers to win further business
• one-2-one training on all aspects of marketing and communication

The way we do this is by looking closely at your ideas and business plan, as well as understanding of how you want to work, your style and opinions. Then we creat a bespoke communication stratgy that fits in with you, your beliefs and your aspirations. We don't try and tell you what to do, we just make what you doing more efficient, profitable, and we hope more fun.

The best person in the world to promote your services is you, we just help you speak more clearly and to the right people. Interested? Contact peter@midi-life.com